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Prepaid Legal Leads - Three Strategies, Which One Is Optimal?
Prepaid Legal leads can make the difference between being successful and defeat in your small business. But, not all leads are born equal.
Whether you decide to buy leads or create your own, there are three main "archetypes" or categories that you'll find effective in growing your Prepaid Legal business:
1. Potential customers. These leads are interested in one of your products or services. If happy, they may be gingerly introduced to your program with reasonable success. But, they didn't start out with an interest in making money, and they're going to need a lot of training.
2. Opportunity seekers. These leads are looking for an opportunity to make money. They may or may not be really serious, that's for you to determine. Also, they may or may not have specific interest in MLM or Pre-Paid Legal Services. Your job will be to find the sincere ones, overcome their objections and guide them into your business.
3. Active network marketers. These prospects are already in an program, and seeking leadership in how to be successful. They aren't in Prepaid Legal, but you know two very significant things about them: 1) they like the idea of network marketing, and 2) they've proven it with their wallet by joining a program.
The most qualified prepaid legal leads are those in the third group: current multi-level marketers.
Why?
Well, as discussed above, you are certain they have an interest in making money with multi-level marketing. You will never hear them ask, "Is this one of those ponzi schemes?" and other such silly questions. They're beyond that; they know better.
They also understand the profession better than someone who's never been in MLM. So, once they sign up to your team and get through training, they'll create results much faster (and with less preparation) than the average person.
Lastly, they probably know other active network marketers: their sponsor, front line, and even cross-line people they bonded with at their company event. These are the kind of people you want as a Prepaid Legal Associate in your team.
They're in an opportunity, though, and not always looking to initiate something else. It's your job to gently, and carefully, pique their attention without setting off any alerts.
The best way to do this is to lead with an offer that helps them in their existing business... something unrelated to your program. Something generic, like advertising tools or education.
Earn their trust, and make clear your value to them by helping them move forward with their existing business. Show them that, unlike their existing upline, you are showing them things that yield results. But make it crystal clear that the only people who get your real focus are the people contributing to your financial success.
At that time, signing up for your team will be the next rational step.
In conclusion, you can target potential customers, you can pursue opportunity seekers, or you can target active network marketers. Of the three, active multi-level marketers have the highest potential to explode your downline with the least effort. Focus your effort there, and your business will never be the same.
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