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5 Ways To Instantly Boost Your Opt-In Rate - Give Your Website Visitor Just One Option
Whenever someone new visits your website, your number one goal would be to get them on your email list. That way you've got a method of keeping them up-to-date on your most recent offerings, so when they're prepared to hire you or buy your product, you're right there in their inbox.
And having a way for them to join your list that's both simple and effective will dramatically improve both your list numbers and your sales.
Here are the three biggest mistakes I see often on business sites:
1. Not having a way to capture your visitors. Most people don't bite on the first pass, and as soon as they click away, it's unlikely that they'll be back. Don't lose them by not having a means for them to sign up for your list.
2. The opt-in box is buried. If your visitor cannot find the form to sign up, then how can they?
TIP: Testing shows that the upper right-hand corner of your webpage is still the very best spot for your opt-in box.
3. The sign-up form says something un-enticing, along the lines of "click here for mailing list".
So, here are 5 proven ways that you simply can get traffic to a website and instantly boost your opt-in rates:
1. Give your visitor only one choice.
Some of you may have heard of a 1-banana or a single action website, which is precisely that. You're giving your visitor only one alternative - sign up for your list by way of your free eZine, specific report, checklist, eBook, etc. They get their freebie in exchange for giving you their email address.
2. Write enticing copy.
Remember that folks tend to skim what they read on the internet, so make sure you have an attention-getting headline as well as some additional brief copy describing the benefits your visitor will receive by subscribing for your list.
As always, make sure it answers the most prominent question in your visitor's mind, "what's in it for me?"
3. Only have two form fields: First Name and Primary Email
When you capture someone's name along with their e-mail address, you can simply personalize any future correspondence with them, which is proven to increase response rates.
4. Have a clear submit button.
Like having a 1-banana website, you need to make it extremely clear what it is that you want your guest to do. Have your submit button say something like, "subscribe" or "sign me up today" or "send me the eCourse" (that's what mine says).
5. Share your online privacy policy.
Share your privacy policy on the same page, and keep it simple. Something like, "We will never share your e-mail address, period." will work wonders for alleviating your visitors' fears of getting plenty of spam.
Follow these 5 "how to get traffic to website" strategies and you'll dramatically increase the amount of websites visitors who sign up for your list! And if you're still unsatisfied with the quantity of visitors you receive, buying traffic is your next best bet!
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