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3 Tips To Help You Blast Through The Fear, Anxiety And Discomfort Of Self Promotion.
Have you heard the saying it's not enough to be a (insert your profession / trade here) you also have to be a great promoter of (insert your profession /trade here). Now for a lot of people the very idea of marketing themselves is uncomfortable, distasteful even, but it doesn't need to be that way. You can overcome the fear of self promotion, it's the same as anything else, with the right tools, strategies, support and most importantly the right mind set you can discover the fun in self promotion to where it becomes effortless self promotion.
I recommend the first thing you can do is to stop thinking of self-promotion as a project and start incorporating it into your every day business activities as an essential business advancement tool.
Such as a "keep-in-touch strategy." This is easy if you use a an autoresponder service.
There are a range of autoresponder services out there, do your research and select the one that best meets your needs.
Make it a habit of regularly sending your clients and potential clients emails, personal notes and useful articles.
It means: giving to people building and nurturing relationships and honoring your word.
Ultimately effortless self-promotion is about establishing:
- trust
- credibility
- respect, and
- creating a presence in the marketplace.
Three things you can start doing yourself today are:
(By the way if these strategies don't resonate with you, you really do have to get over it, you simply have to overcome the fear of self promotion and accept it, as just a fact of life - in business, at work, home, school)
1. Set small daily self-promotion goals.
- dropping someone a quick note,
- joining a networking group,
- providing some honorary service,
- writing an article,
- starting a blog,
- or showing up at an networking event.
IT MAY TAKE SOME TIME TO SEE THE END RESULT OF NEW CLIENTS, but it gets you taking action.
Reality check - clients will come to you when the time is right for them, not you, and you have to be ready to serve them when that time comes.
You won't build your business / your career / you life without doing those little steps every day.
2. You need a website, but not just any website, a direct response based website that grabs your target prospects attention and compels them to give you their contact details.
3. Be proactive - follow up, follow up, follow up.
- Keep in touch tactfully.
- Thank them for selecting you and your service.
Even if your customers only use you once a year make an effort to stay in contact.
Keep your customers up-to-date of your activities, send them your newsletter, specials etc.
Sometimes it's challenging to stay in touch. People change jobs, move around have different needs, budgets and so forth.
The onus is on you.
Remember in the end marketing your service is about marketing YOU.
You need to sell your potential clients on you:
Your value, your brand, your value - what you have to offer.
You will find it challenging, even impossible to achieve vast recognition or sustained success without the commitment and ability to be an active self-promoter.
If you come at it with the right approach you will discover the fun in self promotion
So go ahead, make it fun, enjoy it and promote yourself now!
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